Post a 5-second reaction clip with long text that splits viewers into two camps

Joseph… surprise face, and she says, "Just seen a girl in the library writing an essay, no notes, no open tabs, no ChatGPT, no Jenni AI, no textbooks, no music, just her and her own thoughts against the world, like a psychopath." So it's interesting, so she's saying basically the premise is like it's almost like um rage bait. Like people in the comments, there's like 3,000 comments, and people are just roasting her in the comments. Like, that's normal.

MattThe thing is, I actually think it's a little bit We're very deliberate about this, because this was I kind of essentially wrote the overlay entirely. It's not quite rage bait, it's engagement bait. And the the somewhat difference is that I don't know if if these TikTok comments often show up in different orders, but you've got a lot of comments that say like, "What do you mean psychopath, this is completely normal." There you go, "That's how I got a whole degree, are you okay?" "Are you American by any chance?" But there were quite a lot saying,

Mattyeah, just there from Marissa, "The no tabs and music are what make this crazy." So because of the other elements that are in there, you have some people essentially kind of agreeing with her, maybe not with the fact the Jenni AI point, but just the fact that, wait, she's kind of right, like why is everyone focusing on this the AI part? She was had no textbook and no open tabs, that is really weird, which she's right. And there you go, that …

JosephRight. Interesting. I see. Mhm.

Mattrather than it being pure rage bait, it is this I call it engagement bait, but, you know, it's something that does divide opinion a bit, and you get something on both sides. And I think that is the sweet spot. And that's exactly how we got 30 million X views. The initial screenshot and tweet was saying, "This is ridiculous. I can't believe what's happened to kids these days." And then the quote tweet that got 15 million views was saying, "You guys are ignoring the fact that the girl wasn't using any open tabs or music, like why are you flaming her?" And

Mattit's a it was just the most perfect example of why, if you can hit that sweet spot, it's better than just pure rage bait.