DM creators in casual lowercase, naming real results like '5-6M users'

Matt… I I joined not even on the first day of August, into August, and my target was 80 in the first month, which, part of that is testament to, you know, the amazing culture that David and Jenni had have, is that culture of genuine excellence, because I would have told you up to half an hour before that deadline, absolutely no way am I hitting 80 creators, and and then we did. It ties back to that amount of brute force and violent effort. There's

Mattno way you can speed run really reaching out to lots of creators. You can maybe send the DMs via an automated tool, or a VA, etcetera, but the kind of thing about finding hidden gems is it's not a case of you go onto TikTok and everyone's a hidden gem, that would be very paradoxical. So, you have to be willing to spend the time doom scrolling, and really kind of crawling through before you kind of do get to them. And I think that's true even of sourcing platforms. I think Nick at at Sideshift spoke a lot about it, that they have a huge number of creators, and even

Mattwhen people apply, and you have applicants, it's still on the content team to go through them, to pick out the hidden gems within those. So, it's really a skill that there is no shortcut to, or from.

JosephIt's like the product is really good. It's like the trust is completely there, but in order for them to even open the DM or get on the call, a huge amount of skepticism has to be overcome. So how do you do that? Did you just write like a really fire, like, first cold DM?

MattYou're always trying to kind of drop as much social proof as you can. You know, Jenni's got 5, 6 million users, our creators have done XYZ, but you also kind of- again, because we particularly work with uni, college-age students, you know, you're trying to do it all in lowercase, because that's kind of what they respond to, and you're trying to be super casual. So, it's a combination, I think, of social proof and genuinely just being reasonably personable and relaxed. I think people are genuine- generally intuitive enough to be able to tell whether someone is genuine, um, or whether, you know, it's a pretty icky DM.

JosephUh, it kind of reminds me of, um, I mean, look at look at my cold DM to you. Uh, I just pulled it up. This is all I said: "Would love to have you come on the Superwall pod." Like, no no links, nothing, all lowercase. I feel like that so many cold DMs these days, especially like even if you just look at, I mean, let's look at my message requests. It's like, well, some people do that.