YourMove AI · B2C · AI dating assistant
Post in small dating-help subreddits like r/swipehelper
Got early attention; old posts still bring search traffic
What they did
What happened
- Stage
- pre-launch / early
In their words
Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
Joseph ChoiThat's interesting. You're handing out flyers, you were doing Reddit. Was there any strategy to the Reddit? Did it work?
Dmitri MirakyanNo, nothing. Um, I found like small communities. So, for me, this was, um, r/swipehelper. There was a a subset There was a couple of subreddits of people that, um, like were very focused on like optimizing their dating apps. I started posting on those and I got some early attention on those. Actually, still get a decent amount of SEO from some of those posts. Um, and then because it was so early, my app also started to get media attention.
Dmitri MirakyanUm, so I wound up being on a lot of major news channels, um, Wall Street Journal, Washington Post. Um, that got me a lot of media coverage. And like the media coverage, in itself, didn't actually convert to that much users, but um, I At one point, I was on like uh Fox Business. Um, and that got me less views than a single decent Reddit post. Um, it was it was kind of ridiculous, but um what it did give me was domain credibility.
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More from this episode
- Hand out flyers in a busy city parkDidn't work well; founder calls it a naive move
- Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers
Tags: reddit, subreddits, early-traction