Send Google ads for each search topic to the matching product on your site

Dmitri Mirakyan… what to market on these things. So, you'll see various pop up ads showing up on these screens. Um, so SEO ended up working reasonably well. Um, again, the Google like SEO as a whole is now an entirely different beast. We've seen our SEO decline pretty meaningfully, um, and like some of it we're working to recapture, but some of it is just like like a lot of the SEO strategies that people were using 5 years ago just don't work anymore, because

Dmitri Mirakyanlike a lot of blog posts like this have effectively become redundant with AI. Right? Like Google is pushing AI and so a lot of the a lot of the things that people would randomly click into are now people are just AI generating. Um, the other thing, we we wound up trying a bunch of different marketing channels, but we also wound up doing a decent bit of Google Ads. Um, I think one lesson there is we had a variety of products and like for some of those, ads worked quite well, for some of them, they didn't work at all.

Dmitri MirakyanAnd so, different channels worked for different products. And so for us, we wound up like even if you click around the different blog posts and certainly if you look at our Google Ads, like different content route routes to different products. Um, it helped that we have a web funnel, so we have a primarily a web product, and so made it a lot easier to direct people to different things. And it's it's a single website, but, in effect, this was like a collection of different products that we tested and like different strategies that we tested out.

Dmitri MirakyanUm, at one point, we were doing, very briefly, we were testing dating coaching. [sighs] Um, and that, in itself, was actually not a bad product. It was just like very high maintenance and ultimately decided that we didn't want to do that. But