YourMove AI · B2C · AI dating assistant
Use your job salary to pay 10-12 part-time Upwork contractors
Scaled to ~$17-18K/month while employed; ran unprofitable the final year
What they did
What happened
- Stage
- growth
In their words
Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
Joseph ChoiAre you doing all this yourself, or you're hiring people?
Dmitri MirakyanYeah. Um, I think something else that I did differently from a lot of other indie hackers is like I I hired people pretty early on. Not full-time people, but like literally like contractors on Upwork. Um, people doing like everything from like Our our dev was working 40 hours a week, but like everybody else, like people that helped me write email sequences, people that helped me with SEO, people that helped me manage ads, people that like like a designer, people that helped with Webflow. I think at one point, I had like 10 to 12 different contractors, most of them working only a couple of hours per week.
Dmitri MirakyanI was a manager at the time, and like I I don't know. I've been doing management BS for a while. And so like it helped that I had like still like I I didn't need to pay myself the money. I could afford to be not profitable for a while, cuz I still had my day job. But I I found it much easier to like scale by like having people to help out. There was like a customer support person that I paid like $5 an hour that would handle a lot of different …
Dmitri Mirakyan… There's like something like I don't know, like I borrowed money from like a drug dealer at one point to pay for like food in college. There's like there's just like there's some there's some like scarcity mindset that I think certain people have and I'm one of those people where like it is I found it very, very terrifying to like leave something that was like secure up until I knew that like I had like something resembling an infinite runway.
Dmitri MirakyanUm, and I also told myself that like, honestly, like my the the the argument that I made with myself is that like I was making a lot of money at Opendoor, and I would actually take that money and reinvest more of it into growth. So, I actually wound up being unprofitable for the last year that I was at Opendoor, cuz I was spending I I would like pour extra money into experimenting with things, experimenting with new growth channels, experimenting with stuff, versus doing it all myself. I like wound up hiring more talent and like running it in the red and treating this as like, "This is better than me leaving Opendoor and just doing everything by hand."
Dmitri MirakyanIt's like if my hourly rate is like what, like $150 an hour and I can hire a bunch of people for $50 an hour that know better than what I'm doing.
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- Hand out flyers in a busy city parkDidn't work well; founder calls it a naive move
- Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers
Tags: upwork, contractors, day-job-funded, side-project