Write blog posts for easy, popular searches like pickup lines, with pop-ups for the app

Joseph ChoiSure. SEO has changed a lot, but yeah, it it would be interesting to learn from the from the story and like the tactics of how you did this.

Dmitri MirakyanSo we we benefited a lot from the fact that, um, one, again, just like the media attention, we had really good back links. And so we built up a really strong domain as a result of like credible media agencies linking to us. Um, and then we found an opportunity. There was a variety of key words that were like relatively low competition, um, but that had like relatively high volume. And so we started targeting those with blog posts and that ended up driving like nearly half of our traffic. We ran a bunch of experiments,

Dmitri Mirakyanum, around like what to market on these things. So, you'll see various pop up ads showing up on these screens. Um, so SEO ended up working reasonably well. Um, again, the Google like SEO as a whole is now an entirely different beast. We've seen our SEO decline pretty meaningfully, um, and like some of it we're working to recapture, but some of it is just like like a lot of the SEO strategies that people were using 5 years ago just don't work anymore, because

Dmitri Mirakyanlike a lot of blog posts like this have effectively become redundant with AI. Right? Like Google is pushing AI and so a lot of the a lot of the things that people would randomly click into are now people are just AI generating. Um, the other thing, we we wound up trying a bunch of different marketing channels, but we also wound up doing a decent bit of Google Ads. Um, I think one lesson there is we had a variety of products and like for some of …