GTM Sauce

YourMove AI · B2C · AI dating assistant

Keep your job until the app covers your costs: here, $20K/month revenue

Quit at ~$17-18K/month; laid off with severance weeks before leaving

Workedfinancing

What they did

Set the quit line at the point the business covers all personal expenses without burning savings or cutting contractors: ~$20K/month revenue = ~$10K/month profit (New York cost of living). Decided to leave at ~$17-18K/month and gave notice for December; laid off in November with severance. Worked nights and weekends meanwhile, with a 'Ship It Sundays' friend group chat.

What happened

Left at ~$17-18K/month with severance; later reached ~$30K/month
Stage
growth

In their words

Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI

Play from 53:03
53:03

Joseph ChoiYeah.

53:03

Dmitri MirakyanUm, so the line in the sand was explicitly the moment where like I can cover all of my expenses like I without burning any savings. It was like 20k profit it wound up being like or sorry, 20k revenue wound up being like 10k profit a month without having to like cut any staff. New York is expensive. Um, and I didn't want to cut down on my lifestyle either, cuz I like partying in New York and being an idiot. Um, again, lots of variables in that equation. If you're willing to be more frugal or if you're willing to play things less safe.

53:38

Joseph ChoiThat's actually a very interesting mindset that I don't know if that many people take that mindset of you're almost treating your job, your full-time uh W-2 job as It's like when people have an agency business on top of their tech business and they're building a product, and the product costs a lot of money to build, so then they do agency services on the side and then use that cash flow to fund the thing that they actually care about.

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Tags: quit-threshold, side-project, day-job