YourMove AI · B2C · AI dating assistant
When starting a new channel, hire someone who does the work and teaches you
Founder learned what good looks like, making the next hire easier
What they did
What happened
- Stage
- growth
In their words
Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
Dmitri Mirakyan… I don't know. I've been doing management BS for a while. And so like it helped that I had like still like I I didn't need to pay myself the money. I could afford to be not profitable for a while, cuz I still had my day job. But I I found it much easier to like scale by like having people to help out. There was like a customer support person that I paid like $5 an hour that would handle a lot of different things and handle a lot of small pieces.
Dmitri MirakyanThe The other thing that I wound up being quite helpful was that like a lot of times I was getting ramped up on something new, like Google Ads for example, I would hire a person that would do some of the work, but also like train me, and like I would like learn from them, and like get onboarded to it at the same time. So, a person that was like both doing the work and also like acting as a coach so that I could like run the process and understand it. It's hard to hire people when you don't know what's going on, and so a lot of times what wound up is like I'd make a hire,
Dmitri Mirakyanwe'd spin something up. It was kind of janky, but I'd also like learn what good looked like, what bad looked like, what worked, what didn't work, and it would make it a lot easier to hire the next person. Um, the first dev that I hired was terrible. The second that I hired was like pretty good. And then from the second one, I learned and I got help from that to like hire people.
Joseph ChoiHiring devs is like one of the biggest problems in starting uh, you know, starting software companies, cuz you're just Especially if you're non-technical, you just don't know what to look for and it's expensive. It can be expensive. So, did you just dive in and say like, "I'm just going to waste the money if I waste the money and I'll learn something," or were you like careful about the initial vetting?
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- Hand out flyers in a busy city parkDidn't work well; founder calls it a naive move
- Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers
Tags: upwork, contractors, learning, hiring