GTM Sauce

YourMove AI · B2C · AI dating assistant

When starting a new channel, hire someone who does the work and teaches you

Founder learned what good looks like, making the next hire easier

Workedteam-process

What they did

When ramping up on something new (e.g. Google Ads), hired a contractor to both do the work and train the founder, so he could run and understand the process and judge future hires.

What happened

Learned what good and bad looked like; made hiring the next person much easier
Stage
growth

In their words

Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI

Play from 44:07

Dmitri Mirakyan… I don't know. I've been doing management BS for a while. And so like it helped that I had like still like I I didn't need to pay myself the money. I could afford to be not profitable for a while, cuz I still had my day job. But I I found it much easier to like scale by like having people to help out. There was like a customer support person that I paid like $5 an hour that would handle a lot of different things and handle a lot of small pieces.

44:07

Dmitri MirakyanThe The other thing that I wound up being quite helpful was that like a lot of times I was getting ramped up on something new, like Google Ads for example, I would hire a person that would do some of the work, but also like train me, and like I would like learn from them, and like get onboarded to it at the same time. So, a person that was like both doing the work and also like acting as a coach so that I could like run the process and understand it. It's hard to hire people when you don't know what's going on, and so a lot of times what wound up is like I'd make a hire,

44:33

Dmitri Mirakyanwe'd spin something up. It was kind of janky, but I'd also like learn what good looked like, what bad looked like, what worked, what didn't work, and it would make it a lot easier to hire the next person. Um, the first dev that I hired was terrible. The second that I hired was like pretty good. And then from the second one, I learned and I got help from that to like hire people.

44:53

Joseph ChoiHiring devs is like one of the biggest problems in starting uh, you know, starting software companies, cuz you're just Especially if you're non-technical, you just don't know what to look for and it's expensive. It can be expensive. So, did you just dive in and say like, "I'm just going to waste the money if I waste the money and I'll learn something," or were you like careful about the initial vetting?

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Tags: upwork, contractors, learning, hiring