YourMove AI · B2C · AI dating assistant
Hand out flyers in a busy city park
Didn't work well; founder calls it a naive move
What they did
What happened
- Stage
- early
- Effort
- Founder handing out flyers himself; scale not given
In their words
Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI
Joseph ChoiYeah. So, how did you grow it? What was your biggest channel that worked?
Dmitri MirakyanSo the the the honest answer, um, with this particular company is I I got lucky. Um, I At first, it was I think the likes the the early amounts, um, there's a lot of like I did everything from Reddit. I was at one point, cuz I really didn't fucking know any better, was handing out flyers in Washington Square Park here in New York. The spoiler did not work that well. I did Reddit. Um, I did a little bit of Google Ads.
Dmitri MirakyanUltimately, the two things that worked was like, one, the product was very early. This was before most people have been exposed to AI, so most people that saw the product like were super excited about it, and it was super novel. Um, I posted a lot in Yeah. Oh, my account is suspended.
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More from this episode
- Post in small dating-help subreddits like r/swipehelperGot early attention; old posts still bring search traffic
- Get national press on a novel AI angle, mainly for the links backPress sent few users (TV < one Reddit post) but gave strong domain authority
- Write blog posts for easy, popular searches like pickup lines, with pop-ups for the appNearly half of all traffic; has declined since Google's AI answers
- Send Google ads for each search topic to the matching product on your siteAds worked well for some products and not at all for others
- Try many small products on one website and keep the ones that earnAbout 12 tried; texting help, profile tools and AI photos stuck
- Build a keyboard app that suggests texts right inside the dating appPerformed much worse than the plain copy-paste flow; over budget and broken inside
- Keep the cheap text tools behind a soft paywall; hard-paywall AI photosStill how it runs; photos gated because compute is costly
- Use your job salary to pay 10-12 part-time Upwork contractorsScaled to ~$17-18K/month while employed; ran unprofitable the final year
- When starting a new channel, hire someone who does the work and teaches youFounder learned what good looks like, making the next hire easier
- Keep your job until the app covers your costs: here, $20K/month revenueQuit at ~$17-18K/month; laid off with severance weeks before leaving
- Split the app into 3-5 parts, price each one, and cap the build at ~$2,000Never pays more than ~$2,000 per iOS app; host relays it, no revenue numbers
Tags: flyers