An utility apps · B2C · host's own apps
Add lots of long-tail exact-match keywords to Apple Ads
Didn't work; too little search volume
Failedapple-search-ads
What they did
Tried long-tail exact-match keywords on his own app; they lacked volume. Instead, raise exact-match bids a lot (aim for ~90% impression share, as John of Momingo did) to see how the core keywords really perform.
What happened
Long-tail exact-match keywords got no meaningful volume.
- Stage
- Exit (paid acquisition)
“a lot of long-tail keywords do not have traffic enough to do like get you any volume. So, what I would say is, with exact match, like increase that bid.”
“I don't think long-tail keywords No, they don't work. I've I've I've actually tried it on my app, and it didn't work.”
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