An utility apps · B2C · host's own apps
Run Google app install ads in one cheap country for under 10 cents per install
Under $0.10 per install in some markets; conversion still to be checked
Workedpaid-search
What they did
For faster Android results than ASO: run Google UAC campaigns targeting a specific market, then use target-ROAS campaigns since Google knows who converts. Pair with keyword-left titles and custom store listings per keyword for Google Play ASO.
What happened
Less than 10 cents per install in certain markets; US also 'pretty decent'.
- Stage
- Exit (paid acquisition)
“If you want faster results, then run Google UAC campaigns. It's cheap, target a specific market, and run it.”
“for Android apps, you can do tROAS campaigns”
Related topics
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