Practitioner pattern · Steve P. Young (Runs App Masters and Indie App Santa / Lifetime Free promos referenced as growth hacks; sponsors include Encore, AppsFlyer, AppScreens, B7Dev)
Show the paywall first; ask people to sign up only after they say yes
Host finds forced sign-up first means people usually won't pay
Workedonboardingpaywall
What they did
Order: paywall -> sign-up -> payment screen. Forcing account creation before the paywall stops most people from paying.
What happened
Host says forced sign-up first usually kills payment.
- Stage
- onboarding
“if you force people to sign up first, they're not going to pay you. Like, usually they won't. So, show the paywall.”
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