An app with $60K/month Apple Ads · App Masters client
When only two exact keywords convert, switch to a broader Apple Ads campaign
Worked a lot better; no numbers
Workedapple-search-ads
What they did
Client spending $60K/month on Apple Ads had only two exact-match keywords (and variations) converting well; App Masters moved to what it calls a 'basic-plus' campaign.
What happened
Worked out a lot better.
- Stage
- Exit (scaling paid acquisition)
“literally two keywords that were actually converting well for them, and it we then moved to what we called basic-plus campaign, and that worked out a lot better”
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