Momingo · B2C · bus and train times app
Judge ad spend on 3-month customer value, not first-month return
Unknownanalytics-attributionpaid-social
What they did
Rather than month-one ROAS (spent $1,000 this month, made how much this month), evaluate how much a cohort makes within three months against CAC, which allows paying a higher CAC.
- Stage
- Exit (paid acquisition)
“he was talking about John from Momingo, he's like looking at the three-month LTV, right? And he's like, okay, within three months, how much am I making to CAC, right?”
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- BeHard: After launch, find the weakest step, test a fix, and scale what paysFounder's standard process; no numbers
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