GTM Sauce

A store selling knockoff headphones · B2C · guest's high-school store

Answer 'do you ship to my country?' comments with videos and offer free shipping codes

Part of the run to 25K followers and 18M views; no separate numbers

Workedorganic-short-videopricing

What they did

Ran a series of videos replying to comments like 'Do you ship to this country?'. The offer: ships everywhere, $5 international and free domestic shipping, plus time-limited codes ('Enter this code, you get free shipping' for New Year's). Reason: people don't want to pay for shipping, only for the product.

What happened

Part of the content that built the first account to 25K followers and 18M+ views; no separate numbers.

In their words

Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)

Play from 18:24

Dris Elamri… I barely broke even. I, uh, was in a hackathon at my high school and in two days, I made, uh, $750. I think I got like second or third place. And I I was questioning like, I just spent two days, uh, making more money than I did like this whole like past two months trying to do the dropshipping thing, why am I even doing this? And I remember I went home that night, I, uh, made one more video, uh, I made two more videos. I think I I I posted them,

18:24

Dris Elamriand the next morning, I woke up, I I was in my my school bathroom, I I checked my phone, and, uh, I had like 200,000 views and my phone was blowing up with the the Shopify notifications. I was like, "Yo, this is hella crazy." Um, so yeah, I started doubling down. I I made, uh, like content in that same format. I I had like a series where, uh, people would comment like, "Do you ship to this country?" And our like, uh, like our thing was we shipped to every country and like $5 international shipping, free shipping domestic, and we had like promotions like,

18:49

Dris Elamri"Enter this code, you get free shipping. We have free shipping for the the next week for the New Year's," whatever. Um, which is also like a psychology thing. People do not want to pay for shipping. People want to pay for the product and and nothing else. Uh, they don't want to pay for for input and results, not the the the the BS or abstractions, uh, in between. And I remember, um, I had like 25,000 followers, uh, like, uh, 18 million views plus …

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Tags: tiktok, comment-replies, free-shipping, promo-codes