Copy viral video formats from other niches and adapt them to your product

JosephDris noticed something about UGC programs. Almost all of them struggle for a few reasons. One, because they find one content format and stick with it instead of experimenting.

Dris ElamriA lot of the reasons that a UGC program fails is because they are not experimenting enough, and they find one format, and then stick with that even if it is not the most converting or most viral it can be.

JosephAnd two, it gets really hard to manage creators at scale. So after running up Cluely to hundreds of millions of views, he left and built a platform for other founders to replicate his methods at Cluely. He calls the platform Methods. It's his new platform where creators can make money posting short-form videos. In seven days, he blew up Methods to 1.2 million ARR. But what's unique with Methods is that he's doing something completely different …

JosephYeah. Yeah, what you said about finding new formats instead of kind of just uh, resting once you find a good format is key. How do you actually continuously come up with new ideas? Is it centralized, or are you getting ideas from everyone else? Is everyone just scrolling an hour a day? Like how do you actually come up with new ideas consistently?

Dris ElamriUh, yeah, here here's kind of a method. Um, like it does For UGC, uh, like content scales, um, in terms of like one video can go viral several times in like different ways. Uh, it does not make sense to to innovate on entirely new formats when you have something that is working for other companies. Um, so what we do, a lot of our most successful formats are, uh, formats that have been taken from other companies in similar niches or completely different, or other like standalone creators, and we've adapted it for,

Dris Elamriuh, our own product, Methods, or other company's products. And yeah, we we just keep doing this at scale. We we get more, uh, we we find more Reels or TikToks that we think would be interesting for this company, or this product, or or for Methods, and we we adapt it and send it out to creators. And and that's how we're able to have like a a constant influx, because people are always making content. Like I I don't think that is anything that is going away, um, anytime soon.

JosephSo, it's just like finding formats, um, but then also iterating on existing formats?