Start with a few creators who reliably get views before adding more

JosephSo how many creators did you have in the UGC program?

Dris ElamriUh, actually, I I believe like not very many. Like I think less than 20, uh, consistently posting. And that's another misconception about UGC, like you do not need, or like want or need scale immediately. It is always best to to have a solid foundation, start with a a few creators that are able to consistently, um, get you views, and after that, you can, I don't know, scale to to many more creators.

Dris Elamri… UGC program, and I asked, "How many creators do you have? How many views do they have?" Um, they said, "In the last month, they got 500,000 views." And they told me they had they had 2,000 creators, which is, uh, pretty crazy. Like, you do not need a lot of creators. Like ideally, you have one creator generating like, uh, I don't know, a million, 10 million views a day, and those like top like 1% or 0.1% of of creators are like 90% of the views,

Dris Elamriand everything else is kind of like the the experimentation. Yeah, but like scale in terms of content, but in terms of creators, it's slightly more difficult. And it is much easier to make someone a a better creator or have better output versus, uh, like 10Xing or 100Xing your your number of creators.

JosephYeah. Yeah, what you said about finding new formats instead of kind of just uh, resting once you find a good format is key. How do you actually continuously come up with new ideas? Is it centralized, or are you getting ideas from everyone else? Is everyone just scrolling an hour a day? Like how do you actually come up with new ideas consistently?