Have an outside team run a UGC program to launch an AI photo app

Dris Elamri… I was just talking to a bunch of companies and one of the I I was just going on sales calls, we had no product, we had nothing like tangible that we could sell them on, um, and I would tell them, "We're going to get you a lot of views, we're going to get you users, and we're going to make you money." And obviously every company, uh, likes to hear that. And, um, yeah, we The first week, we signed contracts worth, uh, I guess 1.2 mil annualized

Dris Elamrium, with a bunch of a few companies. And, um, yeah, one of the the first companies we worked with, uh, Decart, they were this billion-dollar AI lab. They had, uh, like 60 people on their engineering team, two people on their marketing team, and they were trying to push this new AI photo, video, uh, consumer app. Um, so we talked to them, we told them about UGC, and we ended up getting them 100 million views in two weeks at sub-30-cent CPM. They were top 30 in the App Store, and the the program's still killing it.

Dris ElamriUm, I I think lifetime, 400-plus million views. But yeah, we just talked to companies, were like, "Here's what we're going to do for you." And they they give us money, and then we we execute it, and they were happy, we're happy, and, uh, every company we've worked with is happy because, uh, the principle at Instinct is we work with winners and make them even bigger winners. Like I don't want to work with losers. No company wants to work with a …