GTM Sauce

Methods · app that pays people to post videos

Pitch your creator app as a way to make money online, not 'UGC'

Signups took off after the switch; users now doubling every two weeks

Workedpositioning-nichecreator-ops

What they did

Methods first launched as 'the UGC marketplace app' and few people joined: 'what is UGC?'. It was reframed as the new way to make money online. Every gig or side hustle (dropshipping, crypto, UGC) is presented as a 'method', and the pitch is that anyone can make money. It targets people who want side income, not existing creators.

What happened

Explosive growth after the reframing: user count doubling every two weeks, 50K+ creators, and he says Methods is the top result for 'make money online'. Retention also improved.

In their words

Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)

Play from 9:05
8:44

JosephUGC is the method, um, hence the hence the name Methods. Okay, so let's let's look at this for a little bit. So you did cinematics and UGC at Cluely. You realized UGC is like how you actually get scale and downloads. And then it seems like you actually use Methods to get more users for Methods, is that true?

9:05

Dris ElamriYeah, let me let me put you on game. Here Here's the method. Uh, we realized early on, like, uh, that the number one most important thing to company building is framing. And when we started, we were like, "Methods is the UGC marketplace app." Um, and when we did that, no one really wanted to join, they were like, "Like what is UGC?" Uh, but we framed it as the new way to make money, make money online, everyone started joining. That's where we saw like very explosive growth. Our our user count is doubling every two weeks. I think if you search "make money online," we're like the the first search result.

9:33

Dris ElamriYeah, basically, uh, someone joins, uh, TikTok or Instagram, and they see a Methods video, they go on our platform, and then they create even more Methods videos. It's like a, uh, in infinite user method. And then from there, they join other programs. And for companies, like they see us as kind of the way to get more creators, uh, for their internal UGC programs, and we handle, uh, like all of the, I don't know, acquisition side of sourcing …

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: tiktok, instagram, framing, creator-recruiting, make-money-online, marketplace-supply