Pay new creators $40 for their very first video, whatever their experience

Dris Elamri… which is why I feel like no one has done an incredibly good job. There are a bunch of other platforms, which, like in terms of creator quality and scale, are are nowhere near us, even though we are a a much, I guess, newer company. Um, but yeah, like in marketplaces, it is notoriously the cold start problem, where you cannot get companies to sign up on the app if you don't have creators, and you can't get creators if you don't have companies.

Dris ElamriAnd we realized the the easiest thing to do would get comp- would be to get companies, and then we could probably get creators later. We're like, uh, "We'll pay you $30 to make a video," because our thesis is everyone wants to make money, and everyone can make money, they just don't know the methods. And when users join our, or creators join our app, uh, we go through a a full onboarding where we actually give them $40 their first post, and they are instantly hooked. They're like, "Okay, wait. It's this easy to make money?"

Dris ElamriUm, and from there, we provide like the exact scripts and example videos to use for UGC content, um, all the resources and how to warm up account, uh, warm up on an account, how to post like, uh, trial videos, how to actually make good UGC, how to like do lighting, like pretty much everything, um, cuz anyone has a phone, anyone can record videos. The difference between it's going viral versus it getting like 100 views is very minimal.

JosephIt reminds me of like, uh, casino apps or like gambling apps, where they just like they give you these big rewards in the beginning to kind of hook you, and then it makes that psychological scariness just a little bit less of a burden, and it just kind of encourages you to go put in the reps.

Dris ElamriYes, I agree. I I think humans are instinct- instinctively like incredibly hive-minded, and they will only, uh, look at what other people are doing, or are not willing to take risks, and they want reward immediately. Uh, they are not interested in delayed gratification. Uh, I think most people are unwilling to take the risk, and they they need the upfront incentive, which is why we pay people on Methods 40 bucks first video. They're hella happy, they start making more videos.

JosephAnd I feel like you're just really good Like, as I'm talking to you, you are so Gen Z. Like, I feel like you just you're just very fluent in like how Gen Z thinks and the problems that they have, their pitfalls, their motivations. Um, and a lot of like it's like very internet culture, kind of like hustley, and it seems like you got exposed to that mindset just through doing the reps yourself and like doing internet money stuff.