GTM Sauce

Methods · app that pays people to post videos

Have your own creators post videos about your app, which recruits more creators

Founder calls it an 'infinite user' loop; no separate numbers

Workedugc-creatorsproduct-virality

What they did

Methods runs its own UGC program on Methods. People see a Methods video on TikTok or Instagram, join, and make more Methods videos, then join other companies' programs. That supply of creators is sold to companies as sourcing for their UGC programs.

What happened

Described as an 'infinite user method' behind the growth; no separate numbers.

In their words

Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)

Play from 9:33

Dris Elamri… framing. And when we started, we were like, "Methods is the UGC marketplace app." Um, and when we did that, no one really wanted to join, they were like, "Like what is UGC?" Uh, but we framed it as the new way to make money, make money online, everyone started joining. That's where we saw like very explosive growth. Our our user count is doubling every two weeks. I think if you search "make money online," we're like the the first search result.

9:33

Dris ElamriYeah, basically, uh, someone joins, uh, TikTok or Instagram, and they see a Methods video, they go on our platform, and then they create even more Methods videos. It's like a, uh, in infinite user method. And then from there, they join other programs. And for companies, like they see us as kind of the way to get more creators, uh, for their internal UGC programs, and we handle, uh, like all of the, I don't know, acquisition side of sourcing creators, uh, which is a a problem lots of companies struggle with, and they don't even know where to start.

10:01

Dris ElamriBut on the more of the company side, um, like sour- sourcing creators is just like a single aspect of sour- of, uh, start- like running UGC programs, and there are a bunch of other things we realized early on, like handling payouts, and making scripts, and, uh, reviewing posts. And early on, uh, we were using like a bunch of different software to manage these programs, and we realized it would it would be much more, I don't know, consolidated …

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Tags: tiktok, instagram, self-promotion-loop, creator-recruiting