Grow an app mainly by running creator TikToks as ads

… system, be careful about that. Anytime a video gets above, I'd call it like seven and a half, eight percent engagement, you should test putting $20 behind it. If the CPMs are low enough to where you feel comfortable, if you have high engagement, we generally see like way below dollar CPMs on Spark. There was an app called GoWish that, you know, seen marketing. One of the agencies on Sideshift was running a campaign behind and they went to number

one on the app store. that was almost entirely from spark and it was so cheap and it was the cheapest way to gain users i feel like this is going to be like the new big thing is like how can i optimize these videos to do well in spark and how can i optimize them do well and paid if you think about it from a platform standpoint it's like ugc is extremely effective but tiktok instagram and youtube aren't making money because the creators getting paid not through them obviously that allows them to make money off spark and inherently like spark and partnership ads and like really like lean into ugc so i think it'll continue to be huge because it just benefits the platforms and they make more money so what are

you actually looking for you said like your cpm should be good enough like what is it good enough i guess it just depends on the niche like there it'll be like a higher cpm for like a higher value niche but are you just looking at because you can also put the anchor right like the app install anchor in the spark ad so you can actually just track cost per install as well right we have a recommendation engine that recommends which videos use your …