Have creators post to four platforms; pay for views only on the best one

… to get into short form organic would you like just stay away from TikTok if you're targeting a larger like a older audience we we recommend that you have your creators cross post it's it's much more upside for little benefit so I'll drop like something here that a new payment structure that's going like super viral I think it's fitting this is what Clue is running a lot of other companies are running they'll have a video post to three or

four platforms. So they'll have a post to TikTok, Snapchat, YouTube, Instagram, let's call it those four. We have this built into side shift now where it'll automatically recognize which of those four videos did the best and it'll only pay for the one that performed the best. So you hedge yourself essentially where it's like, I'm not taking on any of the, like, let's say all four videos do super well. I'm only paying for the best of those four. On the topic of payment structure. So that's organic. You're paying per thousand views just on the best performing platform. But then for Spark, are you giving a percentage of ad spend for for meta or spark really good creators they might

demand it but generally like you just bake it into your contract what we're doing now on side shift to make sure that like you get this is like we have the creators oauth their accounts in and all the spark codes are directly delivered to your account so like you're guaranteed them have you ever seen people do pure performance based just ad creatives like from the beginning you just say just make ad creatives for me and then i'll give you a …