Hire one manager for every 10 creators to keep them posting

… then you can run from there but that's all the algorithm really cares about. So just to stick with this, imagine you're running a GLP one app and you want to like win in this market. It's like a growing market. What do you think is the biggest mistake you see people make when they're first starting? Okay. I want to do organic social marketing. Like what are their biggest mistakes in terms of finding creators, like the types of videos they make?

There's two big things. It depends on like initial, but if you're like an indie hacker, like you should really like be patient. Like this stuff doesn't happen overnight. Just like all advertising like it takes iteration all successful UGC programs in the long run have two things in common they have a lot of campaign managers and they're iterating on content a lot and a lot of them even have content coaches so you don't need that off the bat but if you don't know what you're doing like people just join side shift we have 5,000 new brands create accounts on side shift a month they literally expect that they're going to go viral week one you can

I see it happen but that's that's not like the norm you you need to copy if you see videos that already going viral in your niche you can give those to creators and you'll do well really quickly and if you can afford to i would recommend getting a campaign manager as quickly as possible to start overseeing your creators those are the two things that allow you to win is like building systems because as a founder you're probably very busy creators …

… don't have coaches they have their managers function as coaches as well and they're some of their managers also create content but most of them don't they're strictly managing the campaign overseeing it recruiting new creators campaign managers essentially not only do they manage your campaign but they also bring new creators in they get rid of the bad ones that's like the you're never going to win in this game you're paying such a low ticket

for these videos what that means is inherently there's going to be high churn and you're going to go through a lot of creators and you got to get rid of the bad ones quickly to stay profitable and drive your cpms down what's the ratio of like managers to creators one to ten is the winning ratio they can go up to 15 if you have less than five you're wasting money because they could be managing more and even more than more than 15 and they're going to get lost so this was suno they have managers and their managers kind of act as coaches too if someone was starting out with like

… not but also like are you actually like giving the creators feedback on what like how to go more viral and stuff like that your job as a founder or an operator is to get your program off the ground You don't want to be in it on the day-to-day, but you want to be able to step in when like the camp the program doesn't is going poorly so like This isn't like a linear exponential game like things go up and down and when they go up your roi is insane

But when they go down you can burn money quickly You have to step in quickly when your cpm start to rise and In the beginning There's going to be a lot of hand-holding But after you start generating like sub four to five dollar cpms like pretty consistently it's time for you to like do higher leverage stuff because these campaign managers can do it all the top programs on side shift kid you not like the top 50 programs the founders aren't that involved they do payouts and they do check-ins at the end of every month they're not that involved interesting but they were in the beginning they were really involved in the beginning getting it

off the ground is really hard they're like well-oiled machines like you you build them up over time and then they're like it's literally like a cash flowing like side income is the way I think about it it's like it's hard to like get it off the ground but once it's kicking you five thousand dollars of cash it just does it forever do you think the front-loaded nature of UGC is because you're basically hunting for these like golden formats because …