Pay creators yourself when a brand fails to pay them

… just like a plan on how do you actually continue to get more talent and invest in the talent side? Because as you talk about side shift on this podcast, and just like the word gets out with founders, like, eventually, you know, everyone is kind of like taking from the same pool. So how do you like balance the supply demand? I think what What drives good supply side is building really good tooling and infrastructure and reliability for creators.

We have it all the time on Sideshift where a brand may not pay out a creator the money that they're owed. We will front that for them. We will eat that cost. We spend thousands and thousands of dollars, if not multiple, almost six figures a month on this, paying creators what they're owed. And it creates extreme loyalty to our platform and to us. And they prefer to get paid through us. and they and they prefer to know they prefer to take jobs to us because they know if they take them they get reached out to on tiktok or whatever i think what it comes down to is when you create this infrastructure for creators they end up referring all their friends and their friends

teach them how to be creators i want to get into dashboards and stuff like do you have any interesting campaigns that you can that we can like get an inside look into this program is old and as you can see like like i said earlier this is a game of like building a well-oiled machine and you can see like it takes it takes time and there's ups and downs to make this thing just run on autopilot they've generated as you post on twitter but in over 10 000 posts they've generated 500 million views when 14 million engagements this brought them number one on the app store

this is brought in it has generated more downloads than than one could think possible so the strategy today you just see has changed a lot the strategy is let's make really good organic content and then run these as partnership ads and run them as spark ads spark ads are incredibly cracked they're like a cheat code anytime a video gets above a 10 engagement rate you should test putting a little bit of spark money behind it you have to be careful …