Suno · B2C · AI music app
Have creator managers also coach the creators
#1 in the App Store music category, secondhand
What they did
What happened
In their words
Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
… to make sure that you look at the camera at the three minute mark like stuff like that so the manager is really just like logistics like making sure you're getting the actual output and then the coach is like how to actually make the videos better and iterate is suno doing the structure too i put out this tweet because i noticed like suno hit number one app store for the music category and they're heavy using side shift and like tons of creators
that got like hundreds of millions of views or do they have like a complex structure like creator managers and coaches and stuff they probably have eight creator managers i would assume um around there and then they have they don't have coaches they have their managers function as coaches as well and they're some of their managers also create content but most of them don't they're strictly managing the campaign overseeing it recruiting new creators campaign managers essentially not only do they manage your campaign but they also bring new creators in they get rid of the bad ones that's like the you're never going to win in this game you're paying such a low ticket
for these videos what that means is inherently there's going to be high churn and you're going to go through a lot of creators and you got to get rid of the bad ones quickly to stay profitable and drive your cpms down what's the ratio of like managers to creators one to ten is the winning ratio they can go up to 15 if you have less than five you're wasting money because they could be managing more and even more than more than 15 and they're going …
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- Cap a viral creator's monthly payPaid ~$4K instead of ~$75K for 180M views; creator left
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Tags: tiktok, campaign-managers, content-coaches