GTM Sauce

Brex · B2B · corporate cards

Run creator videos as TikTok ads to win B2B customers

'Really good results', secondhand; very cheap CPMs

Workedugc-creatorspaid-social

What they did

Brex used SideShift UGC to acquire credit-card customers; Spark lets B2B brands target specific audiences with organic-style videos.

What happened

'Really good results' and very cheap CPMs.

In their words

Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App

Play from 33:48

… things in ugc some people are looking for direct revenue some people are looking for app installs some people are looking for k-factor network effects some people are just straight up looking for like reach and just like more eyeballs on their brand and if you want like eyeballs spark is just like the most obvious way to do it generally i don't think your audience is probably refers more about revenue and installs but you can select your

33:48

audience of like who's going to see this like for b2b ugc is on the come up um we brax has used side shift and has had really really good results and driven really cheap cpms acquiring customers use their credit cards and i think it's on the come up and i think spark is the reason why it's going to be huge because you can tart you can retarget your videos to the right audience as well like initially you posted an organic video it just went viral and you have no control but then if you spark it you can target it towards specific audiences exactly you can spark towards countries english like age groups like you can do whatever you want zooming out a little bit what is the

34:24

value of posting it organically first and then getting it to go viral and then sparking versus is just putting it into the ads manager to begin with. UGC is the fastest testing engine for positioning in general for both like your brand, like I was saying earlier, but also for paid, there's no better way to find winners and losers faster. So you have like an infinite like growth glitch where you have a bunch of videos, you're testing thousands of …

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: tiktok, b2b-ugc, spark-ads, retargeting