Hand creators viral videos to copy; review every post for the first 3 days

… it takes iteration all successful UGC programs in the long run have two things in common they have a lot of campaign managers and they're iterating on content a lot and a lot of them even have content coaches so you don't need that off the bat but if you don't know what you're doing like people just join side shift we have 5,000 new brands create accounts on side shift a month they literally expect that they're going to go viral week one you can

I see it happen but that's that's not like the norm you you need to copy if you see videos that already going viral in your niche you can give those to creators and you'll do well really quickly and if you can afford to i would recommend getting a campaign manager as quickly as possible to start overseeing your creators those are the two things that allow you to win is like building systems because as a founder you're probably very busy creators are hard to manage they're not easy to manage and that's like one of the most like untold things about ugc so you mentioned something interesting it's like creator managers versus coaches is there a difference yeah what's the

difference between those two roles creator managers are making sure the creators are posting on time They're not posting anything that you do. You don't want to burn money. I think people we see on UGC is like, if you don't have a hand and a control on what's going on, like making sure that the video is going out, actually have a chance of going viral, that they're not, that they have good CTA, that they have all these things. Like that's what a …

… Then after they do the call, they're going to get sent this notion where they can then join the campaign, submit their handles. Like everything from A to Z needs to be dialed in. Like it needs to be extremely consistent because these creators like transparently, they're not always the smartest tools in the shed. And if it's not easy for them, you'll create so much friction to the point where you can't even get this program off the ground.

So I would set up like very clear objectives. Like I'm going to hire 10 creators. They're all going to go through the exact same process. After they go through that process, I'm going to spend once a week. I'm going to sit on the phone with them, walk through their videos with them. I'm going to the first three days of a campaign, the best managers or the best founders, what they'll do is they'll do video reviews before the creators post their videos and give a lot of feedback in the beginning. By giving this feedback, they're also they're learning a lot, but they're also, you know, like they know what they're looking for. Us at SideShift, before we started going viral, like Nick, my co-founder, was posting.

You have to understand from the ground up what's actually going to make this thing successful over time. It's not like a short-term thing. Instead of just spamming 10 ad creatives, you first think of, okay, what are my top five pain points that I'm talking about? Let me make two ad creatives for each of those. And then when I put the ad creatives out and then I kill the losers, boost the winners, I'm actually, I have data on like which of those …