Post daily 10-minute story videos with the call to action at minute nine

… content. We had a creator come to the office yesterday, one of our top creators on the platform, and he switched to telling 10 minute stories. And he's generated, he has one account that he posts videos on every single day for various different brands. It's a completely new strategy. I'm new to this as well, where it's like, instead of having a creator would create a brand new account for your brand and post once or twice a day about your brand,

which is what Syshift creators inherently do and we're known for. He created a new account. he started posting for one brand he grew that account to 10 000 followers and then he started using the same account for a new brand and it's all 10 minute videos and the average watch time of one of his videos was 16 and he drops the cta at the ninth minute and somehow this is working now we need to have a whole section in this interview just about like emerging formats because i think like a lot of people are sort of getting used to the hook and demo and like text on screen and all that stuff like 10 minute long yapping videos is kind of insane so i want to

dig into more of that too but um so you said snag it's like the getting free stuff basically that sounds inherently viral are there any other like interesting examples of like features that inherently go viral that make you see easier yeah so things that like rage bait so like for example like ai stuff if you if you have an ai product you should actually lean into the fact that people hate ai so like suno's done this well if you look at their …