Train your own creators with a 6-hour course on making app videos

… the mark like the talent side because these people definitely didn't know about UGC as a concept like a couple years ago right what does it take to actually build a talent market like this because i you have to get people bought into the idea like oh you can make money with this here's what you do here's how to actually and like you you can you have to train the people because like college kids yeah they're probably good at making tiktoks but

getting them to make high converting tiktoks and know how to work with apps you know it's like this whole emerging talent market so the most unique part about sideshift as a marketplace besides the fact that we operate on a marketplace plus model is the fact that we mint our own supply so unlike traditional creator marketplaces where they're going out and acquiring existing creators we built a way where anyone in the world can earn money from their phone making content whether they're old young have grandkids are in brazil or in africa or in australia the united states

in the way we did this was it took a lot of time so if you ask people who use side shift a year ago they'll probably tell you our creators suck they couldn't find good ones this was because at first we were just a mom and pop marketplace helping restaurants and bars hire college students across America. And so these creators didn't know how to make content. And so we built out a Duolingo style training course that's like six hours long. We actually spent more money and time on that course than we did our actual building our product. And now it's like the basis for making millions of dollars every week for these creators on our platform. And they start as like just

everyday people who are working part-time jobs or full-time jobs or whatever it is. After a month or two on Sideshift, we see that they're earning like $10,000, $12,000, $15,000. And then there's actually an interesting life cycle that these creators go through. They actually start as creators, of course. Then they turn into campaign managers after they become really good creators. And a lot of times now we see these campaign managers starting …