Turn the TikToks that already did well into ads

… can that we can like get an inside look into this program is old and as you can see like like i said earlier this is a game of like building a well-oiled machine and you can see like it takes it takes time and there's ups and downs to make this thing just run on autopilot they've generated as you post on twitter but in over 10 000 posts they've generated 500 million views when 14 million engagements this brought them number one on the app store

this is brought in it has generated more downloads than than one could think possible so the strategy today you just see has changed a lot the strategy is let's make really good organic content and then run these as partnership ads and run them as spark ads spark ads are incredibly cracked they're like a cheat code anytime a video gets above a 10 engagement rate you should test putting a little bit of spark money behind it you have to be careful about a few things too one one of the things i really want to talk about is the fact that make sure you're not paying view bonuses when you spark a video because that happens sometimes let's say this has like 800 000 views

you spark it to 200 000 the creator will feel like they're owed that a thousand dollar view bonus On Sideshift, we built a way to differentiate what views are sparked and what ways aren't. But in case you don't have a system, be careful about that. Anytime a video gets above, I'd call it like seven and a half, eight percent engagement, you should test putting $20 behind it. If the CPMs are low enough to where you feel comfortable, if you have …

… partnership ads and spark ads generally just do better than whitelisted ads on your branded account yeah i guess like if you're posting a video organically and it gets a bunch of views and then you put money behind it you know that the video resonated with real humans do you see that at all too like difference in user quality between like organic boosted versus just pure paid i i would say that organic probably has higher definitely has higher

quality users like there's kind of no question about it because they're so bought in like your organic is interesting because what you're actually asking is for a user to stop scrolling on TikTok, search you up on the app store, download your app, buy it, and then come back to TikTok and leave a comment about how interesting this is. So like that's a level of buying you don't get from paid with the anchor, et cetera. I asked my team before coming on here, like, what are the things that you see when it comes to like spark from our top customers that we should let the audience know about? I'm just going to read off a few bullets here. In general, when a video performs three to

five times better than the average viewer shop on an account, you should spark it. Usually that gets the account going. So separate from like, just like this will drive ROI. It actually makes the account perform better on organic. If you see a video that's going three to five X, uh, compared to the like views three, three to five X views compared to the normal for that account, you spark it. And then the future videos will like do better organically. Yes, exactly. That is interesting. I've never heard of that, but that makes sense. Is it basically like you're sending a signal to tiktok that hey this account performs well it helps you get out of shadow ban

it helps because like it it shows that you're real even though it's like oh you're a real brand but you know it's like it's a legit account that's spending money because it's a good account another point is like when you see comments like what is that app it's generally will do really well on spark conversion wise like comment sentient is like very important sentiment i mean would you spark in a video that doesn't even have that many views but it just has like comments our ranking when it comes to like spark is we prioritize content or comments sentiment like i was saying then engagement rate then average views so that's like that's the order we care about we usually

start with 50 to 100 a day on a video we let the spark run for a week at a time if the engagement drops below five percent we kill the spark like that's the that's the rule of thumb we follow it's a little more complex than that but that's the high level i mean we we let the organic climb for as long as possible for sparking you should not preemptively spark a video if organic is ripping hold off as long as possible give it like a day or two so …