Web2Wave's biggest clients
Add a box to tick for the terms on every paywall
Lost some conversions; margins could absorb it
Mixedpaywall
What they did
After the FTC case against Genesis, Web2Wave's biggest clients rebuilt their paywalls: reviewed all paywall text and added checkboxes on every paywall where the user accepts the terms of use and privacy policy.
What happened
They lost some conversions, which their margins could absorb.
“we saw a lot of like our biggest clients, they all started to rebuild their paywalls.”
“they started to add like check boxes uh on every paywall that user accepts all the terms of use, and privacy policy, all this stuff. And uh they did lose uh some conversions.”
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