A subscription app · B2C · host's own app
Run Meta ads for installs and trial starts that go to the App Store
Hasn't worked; competitors use web-to-app instead
Failedpaid-social
What they did
The host has been running Meta campaigns optimized for app installs and start-trial events that send users to the App Store, for an app without account creation. Considering web-to-app because competitors use it.
What happened
Not working so far.
“So, we have an app that I think web to app, we've been trying to get just the app installs and start trials to work. It hasn't worked.”
Related topics
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