Copia · B2C · manifesting and affirmations app
Pay creators with 50K-250K followers, aiming for about $1 per 1,000 views
Filled the funnel cheaply to learn metrics; no results given
Unknowninfluencercreator-ops
What they did
While the product is unproven (usually the first 2-3 months), skip million-follower creators who protect their brand. Pay many creators with 50K-250K TikTok followers who don't get brand deals and often still have a job, pitching a mutually beneficial partnership. Target roughly a $1 CPM and raise it as the funnel proves out; the goal is traffic to learn and optimize funnel metrics.
What happened
Got people into the funnel to learn the metrics; no numbers given.
- Stage
- Growth (early growth)
“I would start out going to people in that like 50k like 250k range in terms of TikTok following. I mean, that's what we did.”
“We were paying a bunch of those like smaller size creators because they're not getting brand deals. They're still actually working like a part-time job or like a full-time job for the most part.”
“Ideally, you should be aiming for like a $1 like CPM. You can up that as you go along”
Related topics
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