Copia · B2C · manifesting and affirmations app
Add a big red 'crash out' button riding a viral trend; post a slideshow
12-13M views and 10-15K downloads from one two-slide TikTok
Workedproduct-viralityorganic-short-videofeature-development
What they did
Noticed 'crashing out' was a viral emotion (Chloe's rant video, Justin Bieber's Nobu Malibu outburst turned into an album billboard). Added a big red 'crash out now' button that launches a breathing exercise, then posted a funny two-slide TikTok slideshow showing it.
What happened
One slideshow got 12-13M views and 10-15K downloads; Phoenix thinks a full hook-and-demo could have driven 30-40K.
- Stage
- growth
- Effort
- One feature, one slideshow
“We also invented this crash out button, or like a really big red button, and you click like crash out now and then it gave you like a breathing exercise to do.”
“Crashing out is actually like really viral thing in itself. People being mad, it's like a very strong emotion.”
Related topics
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