Copia · B2C · manifesting and affirmations app
Hire 40 UGC creators to post one format, testing only the first 10 seconds
Scaled the winning format; hook results varied; no totals given
Workedugc-creatorscreator-opsexperimentation
What they did
Audience data showed mostly women 18-25, so hired matching creators fast through the SideShift UGC marketplace (10-20 good ones), plus college ambassadors, reaching 40 creators at once. Non-professional creators get strict guidelines: do a slideshow, the same hook-and-demo, the same product. Only the first 10 seconds (the hook) vary, which A/B tests hooks across creators; the demo stays the same.
What happened
Scaled the format across 40 creators with varying hook success; no aggregate numbers given.
- Stage
- Scale (scaling)
“So we used platforms like SideShift, a great UGC marketplace to be able to like hire creators like really quickly.”
“So when it comes to like actual UGC creators and like college ambassadors, we try to be more strict with the guidelines.”
“The first 10 seconds were where we were trying to A/B test to find like the most viral, varying degrees of success with like different hooks. The demo and the product just stays the same.”
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