Copia · B2C · manifesting and affirmations app
Post videos showing the AI dream-life story itself
Went viral but converted poorly; people don't read and already use ChatGPT
Failedorganic-short-video
What they did
Early content A/B tests featured the 'day in your dream life' prompt output, the same thing viewers had seen in the ChatGPT trend.
What happened
Viral but low conversion to App Store installs, because people don't read much and could already do it in ChatGPT.
- Stage
- Early (early content tests)
“Once we started A/B testing like the content, it didn't convert super well even though it was viral, because people don't read a lot, and people already use ChatGPT, so funneling that into App Store wasn't super successful.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Copia: Turn a viral ChatGPT prompt trend into your app's first magic momentBecame the app's emotional hook behind trial starts; ~100K downloads overall
- Copia: Hook with 'If you see this before May 7th, repeat these affirmations', then demo10M views on one Instagram video; became their repeatable main format
- Copia: Mention the app by name without explaining it, so viewers ask in comments6.6M views and downloads, but an estimated 20-30% fewer than with a demo
- Copia: Study creators with 500K-1M followers who sell courses or books in your nicheFound the creator whose format they copied; turned her book idea into an app
- Copia: Pay creators with 50K-250K followers, aiming for about $1 per 1,000 viewsFilled the funnel cheaply to learn metrics; no results given
- Copia: Add social proof, a short video and tap-to-answer questions before asking for goalsUsers reaching the paywall rose from ~50-60% to 85-90%; conversion doubled
- Copia: Hire 40 UGC creators to post one format, testing only the first 10 secondsScaled the winning format; hook results varied; no totals given
- Copia: Add a big red 'crash out' button riding a viral trend; post a slideshow12-13M views and 10-15K downloads from one two-slide TikTok
- Copia: Run a meme account posing as a viral scandal's 'daughter', then plug the app50M views in a week; the 5M-view plug drove only a couple thousand downloads