Copia · B2C · manifesting and affirmations app
Study creators with 500K-1M followers who sell courses or books in your niche
Found the creator whose format they copied; turned her book idea into an app
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What they did
After the first viral video, scrolled (while warming up new accounts) for the biggest creators in self-help, wellness, mindset and motivation, aiming at 500K+ to ~1M followers, and checked what products they sell, their link in bio and how they monetize. Found Sarah Purl, who repeated an affirmations format for 2.5 years (1M Instagram, 2.5M TikTok followers) and sold ~100K books; reasoned a subscription app could deliver the same value as the book.
What happened
Gave them a proven, repeatable content format and product framing.
- Stage
- growth
“The creator that we were inspired by is a girl named Sarah Purl. She sells courses, she sells books, she's in like the manifesting niche.”
“me and Chloe were scrolling to try and find, all right, who are the larger creators in the space within the self-help, wellness, mindset, motivation.”
“So we were like, "We could probably do that as an app."”
Related topics
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