Copia · B2C · manifesting and affirmations app
Mention the app by name without explaining it, so viewers ask in comments
6.6M views and downloads, but an estimated 20-30% fewer than with a demo
Mixedorganic-short-video
What they did
A video where Chloe only said 'These are the affirmations from Copia' without showing the app; viewers asked 'What's Copia?' in comments and some clicked the link in the Copia account bio.
What happened
6.6M views and some downloads, but Phoenix estimates it missed 20-30% of the downloads a hook-and-demo would have driven.
- Stage
- growth
- Effort
- One video
Related topics
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More from this episode
- Copia: Turn a viral ChatGPT prompt trend into your app's first magic momentBecame the app's emotional hook behind trial starts; ~100K downloads overall
- Copia: Post videos showing the AI dream-life story itselfWent viral but converted poorly; people don't read and already use ChatGPT
- Copia: Hook with 'If you see this before May 7th, repeat these affirmations', then demo10M views on one Instagram video; became their repeatable main format
- Copia: Study creators with 500K-1M followers who sell courses or books in your nicheFound the creator whose format they copied; turned her book idea into an app
- Copia: Pay creators with 50K-250K followers, aiming for about $1 per 1,000 viewsFilled the funnel cheaply to learn metrics; no results given
- Copia: Add social proof, a short video and tap-to-answer questions before asking for goalsUsers reaching the paywall rose from ~50-60% to 85-90%; conversion doubled
- Copia: Hire 40 UGC creators to post one format, testing only the first 10 secondsScaled the winning format; hook results varied; no totals given
- Copia: Add a big red 'crash out' button riding a viral trend; post a slideshow12-13M views and 10-15K downloads from one two-slide TikTok
- Copia: Run a meme account posing as a viral scandal's 'daughter', then plug the app50M views in a week; the 5M-view plug drove only a couple thousand downloads