Copia · B2C · manifesting and affirmations app
Run a meme account posing as a viral scandal's 'daughter', then plug the app
50M views in a week; the 5M-view plug drove only a couple thousand downloads
Mixedorganic-short-videoorganic-social
What they did
When the Coldplay kiss-cam clip of the Astronomer CEO went viral, created an account posing as his daughter. The account's second video included a Copia product placement ('get the bag, your dad's getting divorced').
What happened
Account got ~200K followers and ~50M views in about a week; the product-placement video got 5M views but only a couple thousand downloads, because it wasn't a clear hook-and-demo.
- Stage
- growth
- Effort
- One account, a few videos over a week
“So there's account that got 200,000 followers, I think like 50 million views in like a matter of like a week. And then like the second video, like we had done like a product placement for Copia.”
“Wasn't super high converting cuz it wasn't like a clear hook and demo.”
Related topics
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