GTM Sauce

Debloat AI · B2C · face debloating app

Find video editors in Discord servers and ask for a free sample first

Worked better than Upwork; script writers never worked out

Workedteam-process

What they did

Outsource editing as early as possible (low-leverage task) but keep scripts in-house: outsourced script writers weren't good. Hire one editor per whole video, judged on making it entertaining rather than on captions or motion graphics; you send the script and idea. Upwork gave few gems; better sources are a Twitter post asking for editor referrals, friends' editors, and Discord servers where people seek gigs and will do a free sample video.

What happened

Discord and referrals found better editors than Upwork; outsourced scripts didn't work.
20:54
“I've tried a lot of Upwork, but I actually haven't had the best experience with Upwork.”
Rafael Kramer
21:28
“And like a good thing is you can also ask for free samples.”
Rafael Kramer
20:03
“editing is a super low leverage task, in my opinion, so I just always try and outsource that like as soon as possible”
Rafael Kramer

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