A studio making influencers' mobile games · B2C · guest's previous startup
Message influencers on Instagram from a profile they recognize, not by cold email
Beat 50-100 cold emails a day; now 2 of 3 DMs answered overnight
Workedinfluenceroutbound-sales
What they did
Relationship managers once cold-emailed 50-100 influencers a day. What worked better: build a credible Instagram profile (decent posts and follower count, maybe a blue check, many mutual follows with influencers) so you look like one of them, then DM. Keep DMing influencers regularly just to build connections.
What happened
Instagram DMs beat cold email; response rate now 'insane' (3 DMs one night, 2 replies by morning).
In their words
The Superwall Podcast · Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)“But what I found works best is really just, you know, having like a decent Instagram profile, uh you know, having a bunch of mutuals with influencers, and then kind of like building up that profile so you're credible when you actually message them.”
“the most important part is positioning yourself as one of them, almost”
Related topics
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