GTM Sauce

Debloat AI · B2C · face debloating app

Pay a handful of people per view to run faceless slideshow accounts

Profitable, nearly free installs; no numbers

Workedugc-creatorsorganic-short-videocreator-ops

What they did

About eight faceless TikTok accounts posting slideshows, run by hired people paid on a CPM basis and left to figure out views themselves. Found them through a friend running the same strategy for a height app, who passed on a contractor who knew more.

What happened

Accounts were 'pretty profitable'; installs were 'basically free' compared with the pay.
15:10
“It was more so just hiring a couple people to run, you know, faceless UGC pages, which were pretty profitable just because they were so cheap to run”
Rafael Kramer
18:15
“we would pay these guys like not a lot at all, uh so it was like just basically free installs compared to like what we paid them, and they were just kind of incentivized to figure out how to get views on their own. Um, you know, we would just pay them off a CPM basis.”
Rafael Kramer

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode