A studio making influencers' mobile games · B2C · guest's previous startup
Hold weekly calls with partner influencers and build in their ideas
Founder calls it transformational; no numbers
Workedcreator-opsinfluencer
What they did
Give the influencer real ownership (50% of the game) and make them feel it's their game: weekly update calls, sending character updates, letting them contribute ideas even if not all get built. Don't script them; incentivize them to make lots of videos and let them figure out how to get views, since they know their audience.
What happened
Described as 'pretty much transformational'; not quantified.
In their words
The Superwall Podcast · Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)“we had like weekly calls of like updates on how the game is going, send character updates”
“You want to work with an influencer who you can incentivize to make a lot of videos and a lot of content, and then let them figure out how to get as many views as possible”
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