Lovely · B2C · couples love-note widget app
Pay people to post your winning video format on 20-40 accounts
Just started; $1,000 spent so far, no results yet
Unknownugc-creatorscreator-opsorganic-short-video
What they did
To reinvest Lovely's revenue, Jack is hiring people to post the winning whiteboard format on 20, 30 or 40 accounts instead of one or two, aiming for hundreds of videos a day. He thinks Instagram is the best bet for avoiding detection. He found the helpers through Twitter (people who saw his build-in-public posts) and friends in the same space who use similar posters.
What happened
~$1,000 paid so far; accounts still being set up.
- Stage
- scale
- Effort
- ~$1,000 so far
In their words
The Superwall Podcast · Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M“But reinvesting money into Lovely basically right now means hiring some people to help me post that format that's winning right now instead of one, two accounts, like 20, 30, 40, and posting like a lot more volume, like hundreds of videos a day.”
“I've already paid like, I think, 1,000 bucks is like what I've paid so far reinvested, and then the accounts are getting like set up now.”
Related topics
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More from this episode
- Curiosity Quench: Scroll your niche on TikTok for 15 minutes a day and save what's going viralHow he found every winning format, though the first 100-200 days showed little
- Curiosity Quench: Copy a viral 4-picture slideshow, add your app's images, and post it 400 times5M+ views, up to 1,000 downloads a day, and a $15K month; faded after ~3 months
- Curiosity Quench: Post a daily talking-head video demoing your appSome blew up, but downloads were inconsistent; ~50-60 a day
- Curiosity Quench: Swap your confusing in-app shop for a standard paywall with a free trialRevenue rose from $500-1K to $2-4K a month
- Curiosity Quench: Schedule a week or two of videos at once to every platformDaily posting dropped from ~1 hour to 10 minutes; the tool became its own business
- Doof: Reuse your proven meme slideshow for a new app, naming it only in the captionOne post hit 5M views; app reached $1,000 in its first 30 days
- Lovely: Tweet your launch with a public goal, then quote-tweet every update40K downloads overnight, 10K from Russia in a day; added $2-3K MRR
- Lovely: Drop the hard paywall and go freemium after bad reviews
- Lovely: Post one relationship TikTok a day from an old phone set to a US VPN150K views brought only 100-200 downloads; replying in comments didn't help
- Lovely: Copy a rival app's viral demo video; build the feature in a day if needed~20x more downloads per view than slideshows; several videos passed 1M views