Doof · B2C · food mood diary app
Reuse your proven meme slideshow for a new app, naming it only in the caption
One post hit 5M views; app reached $1,000 in its first 30 days
Workedorganic-short-videofounder-brand
What they did
Doof was built as a public challenge: make a mobile app in 30 days and take it from $0 to $1,000, marketed on Instagram, TikTok and Twitter. After a week of trying new formats with nothing popping, Jack went back to his tried-and-true slideshow format with a food meme ('people who eat like this feel good, sleep good, and poop good') and the app only mentioned in the caption ('feel good today by downloading Doof'). Goal: content that doesn't look like an ad. Used a standard Superwall paywall template.
What happened
One slideshow hit 5M views and brought 'a bunch of downloads' that month; Doof reached $1,000 revenue within 30 days.
- Stage
- launch
- Effort
- 30-day challenge
In their words
The Superwall Podcast · Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M“So for Doof, I ended up reusing, cuz I was pretty lazy, the same format. I tried a few things before I went back to this like tried-and-true format”
“So all the videos I try to make, they try to make them look not like ads. That's like the main goal, I guess, with organic format, cuz people aren't going to watch it if it's an an ad.”
“and that was when I made a food diary app called Doof. Successfully got to $1,000 within 30 days.”
Related topics
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More from this episode
- Curiosity Quench: Scroll your niche on TikTok for 15 minutes a day and save what's going viralHow he found every winning format, though the first 100-200 days showed little
- Curiosity Quench: Copy a viral 4-picture slideshow, add your app's images, and post it 400 times5M+ views, up to 1,000 downloads a day, and a $15K month; faded after ~3 months
- Curiosity Quench: Post a daily talking-head video demoing your appSome blew up, but downloads were inconsistent; ~50-60 a day
- Curiosity Quench: Swap your confusing in-app shop for a standard paywall with a free trialRevenue rose from $500-1K to $2-4K a month
- Curiosity Quench: Schedule a week or two of videos at once to every platformDaily posting dropped from ~1 hour to 10 minutes; the tool became its own business
- Lovely: Tweet your launch with a public goal, then quote-tweet every update40K downloads overnight, 10K from Russia in a day; added $2-3K MRR
- Lovely: Drop the hard paywall and go freemium after bad reviews
- Lovely: Post one relationship TikTok a day from an old phone set to a US VPN150K views brought only 100-200 downloads; replying in comments didn't help
- Lovely: Copy a rival app's viral demo video; build the feature in a day if needed~20x more downloads per view than slideshows; several videos passed 1M views
- Lovely: Pay people to post your winning video format on 20-40 accountsJust started; $1,000 spent so far, no results yet