Curiosity Quench · B2C · hobby app to quit doomscrolling
Swap your confusing in-app shop for a standard paywall with a free trial
Revenue rose from $500-1K to $2-4K a month
Workedpaywallexperimentation
What they did
Curiosity Quench originally sold confusing 'Quench credits' in a shop that users had to find themselves. Jack first added a RevenueCat paywall, which he found clunky and hard to customize, then moved to Superwall templates (adding his logo, colors and one asset) with a free-trial option. Over 3-4 months he tested headers, copy and which features to gate, looking at dollars per user.
What happened
After ~5 months at $500-1,000/month with the old setup, revenue rose to $2,000-4,000/month. He credits the free trial most, plus a paywall that 'looks legit'.
- Stage
- monetization
- Effort
- 3-4 months of paywall tests
In their words
The Superwall Podcast · Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M“I had like credits, this Quench credits, and they were confusing and users didn't understand it at all.”
“And then I migrated to Superwall and I could like test, you know, I could test the headers, I could test the copy, like what actually works better, what converts to more dollars per user, I could like gate certain features.”
“And I think initially, what really helped was the free trial, like having an option”
“was like kind of my light bulb moment for making money with this app after like 5 months of, I think, $500 to $1,000 with my poor paywall, and then after that, it kind of started going up to like, you know, $2,000 to $3,000, $2,000 to $4,000 a month.”
Related topics
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More from this episode
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- Doof: Reuse your proven meme slideshow for a new app, naming it only in the captionOne post hit 5M views; app reached $1,000 in its first 30 days
- Lovely: Tweet your launch with a public goal, then quote-tweet every update40K downloads overnight, 10K from Russia in a day; added $2-3K MRR
- Lovely: Drop the hard paywall and go freemium after bad reviews
- Lovely: Post one relationship TikTok a day from an old phone set to a US VPN150K views brought only 100-200 downloads; replying in comments didn't help
- Lovely: Copy a rival app's viral demo video; build the feature in a day if needed~20x more downloads per view than slideshows; several videos passed 1M views
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