Only build an app whose main feature looks interesting on video

Joseph Choiuh they don't Like they're starting to use more AI and like conversational stuff, but they've always been a little bit more like multiple choice. When you're in the ideation stage, were you already thinking about like, okay, what kind of AI app can I build? How much was like AI a a driver in ideation?

Morrie SchonfeldA lot. So Michael really ideated it, uh my co-founder. I don't know if I've mentioned he's the co-founder, that's who Michael is. And he was kind of like in the whole viral app space. He had built an app for a bit, like a food app, wasn't doing super well, and he was like, "I'm only I don't want to build an app that's not going to go viral. Like right now, virality is like just such like, by far, the best growth lever." And so there's kind of not a point in building a consumer app that won't go viral.

Morrie SchonfeldAnd between our problem root of the speaking, the philosophy on virality, looking at other viral apps, and AI being the big thing, it was like, what AI feature like seems like it would be inherently viral? It's like, well, talking to an AI is kind of really interesting. Like that's like It's been around, but it's getting better and better. So the thought of having like a really good conversational AI, that could be an interesting hook. Like we could try that out and see what happens, which was kind of the root of all like our early UGC.

Morrie SchonfeldSo yeah, like AI and the virality within using AI, and that in itself being interesting to people, was kind of a big core component of like the early idea.