Offer the free trial only on the yearly plan and hide the monthly one

Morrie Schonfeld… a new language with Pingo. We'll remind you 2 days before your trial ends, and then here's a timeline." This is not the OG. This is what has worked best so far. So we keep these two pages constant when we're testing so far. We'll test them again at some point, but right now like our biggest impact we see is here, and so we'll test this copy. So this is the newest one that worked best. I actually took this, I think, from a Superwall podcast,

Morrie Schonfeldbut it was like, "Today, you unlock Pingo. In 5 days," just a variable, "you get a reminder and you'll be charged, and try it for free." You get the annual and then like a weekly equivalent because like, you know, $100 a year is like daunting. We really push the annual plan, like there's higher LTV, higher ARPU, like we incentivize the annual plan. You don't get a trial on the monthly plan, and we don't even show it. We hide it behind another page. If you go down here, if you were to click on "View All Plans," then you get to this like monthly area where you can see 12 months or 1 month, but you get no trial. So we really push annual.

Morrie SchonfeldBut like $99.99 a year is like daunting to people, so we try a few different ways. We show like the monthly, we'll show the weekly. So like one thing we do is like, okay, this worked really well, let's break it down. Like let's try it without this copy. If we change this to a monthly copy, how does that work? Some other things we tested that also work well are it's like yearly monthly comparison. So again, like this is the same first two pages …