Bill US users through web checkout to keep more of each sale

Morrie Schonfeld… equivalent, like side by side, to try and show that the yearly plan is better. The other main one that we've tested recently, so this was the first one we tested when we were doing a multi-page. Again, same first two pages, and then like just, "Join over 3 million learners." Like we kind of anchor like, there's a lot of people using this app. Here's a real review. We have this many ratings, this many stars, like little accolades people like.

Morrie SchonfeldAnd you again, like you reinforce like it's like user psychology. Like, "No commitment. Cancel anytime." Like this is this is really nothing for you to do, and like here's proof that you should do this. What we found um I know a bit disjointed in like the organization here, is like that trial timeline one has worked best, and then we've segmented by the US and other countries. The main reason we started with that is cuz we want to use Stripe web checkout in the US cuz the margins are a lot better.

Morrie SchonfeldLike that's been a new thing that Superwall added and we've been trying. So right now we're slowly shifting our whole US billing to Stripe, but you can't do that internationally, so we were forced to segment by the US and international users.